The online market is constantly changing and getting your content across to your audience keeps getting more difficult and complex. New technology and tools are constantly emerging and it takes a lot of effort to keep up with the growing competition. Content marketing strategies that worked in the previous year might not generate the same results in the next few months. We just crossed the mid-point and started the second half of 2016. We have already seen some trends this year and the same shall continue to dominate the remaining 2016 as well. Let us discuss what is hot right now in content marketing.
1. Videos will continue to dominate: Video is everywhere right from Facebook newsfeeds to WhatsApp family groups. In 2016, over 70% of the traffic consisted of video content and this trend is going to continue in the rest of the year forward as well. According to a research case study from Cisco, video content is going to make 95% of the entire online traffic by 2020. With the 4G internet access going main stream, people are going to consume more and more videos as videos are easier to consume, digest and share.
2. Attention Spans shall continue to decrease: With over 3500 advertising and marketing messages which on an average person is exposed to every day, the attention spans are falling. So the content has to be generated with the strategy of grabbing the attention immediately without any delay or it risks the chances of getting noticed at all.
3. Drip content feeding: Breaking a large piece of content into smaller chunk of contents and distribute it over a duration of time has always worked better than the original single piece of content. The simple reason why this strategy always works is that the drip fed content always has a longer lasting impact on the mind of the readers which can never be achieved by the single longer piece of content. It also gives the business multiple chances to connect with the readers which is important in establishing connect and recall. Companies have recognized this opportunity and are taking serious advantage of it in engaging their target audience. They shall continue to do so in remaining 2016 and later.
